How to Make Your Comic Succeed Online
Comic books and comic book publishers are all fighting to be relevant online. These are the steps you should take to make sure your comic is competitive online. If you follow these suggestions, your comic will have a fighting chance in being visible and find-able online. Comic Construct was founded by a web designer who specializes in search engine optimization and is a friend to comics.
Search Engine Optimization
Your comic should be tailored to the digital landscape. No if ands or buts.
Search engines like Google and Bing will not index your site unless you tell it to because there are so many sites out there waiting to be indexed. Sure, it will get to your site when it gets to it — if you draw traffic. Otherwise, you’ll be at the search engine’s mercy. By engaging with the tech giants that you need to succeed, you’ll be telling companies like Google and Microsoft that their search engine algorithms should give a certain degree of preference to your comic’s website. However, this is not the only thing you need to do to be competitive with SEO.
You also need to make sure you have a linking strategy and that all your comic’s images are optimized with ALT-Text. The icons above all contain links to the respective pages that you should read if you want an in-depth look. This article is the boiler plate stuff that you need to know before you move forward.
In order to get a linking strategy that makes sense, you’ll want to be sure that you get guest blogging spots for your comic. What guest blogging is going to do is gain you a larger audience while also linking back to your site. This draws more people to your comic and tells search engines that there is a community that likes your website and more priority should be given to it. It’s a phenomenon called content marketing, and its the single most important thing you can do in 2017 to remain competitive.
Social Media Engagement
You need to make sure that you are committed to your community and are willing to make it grow. You’ll need to connect your social media platforms to your comic or publisher’s site, and viceversa. By doing this, you accomplish two things: you get credible backlinks for your site and your social media platforms have a better chance of being seen. These are social signals that can be read and indexed by search engines and will give you a better chance of being ranked higher!
Social media is also important for marketing. While social media is free, it is often misunderstood. You do not need to be glued to your phone and posted every second of every day. Neither should every piece of content on your website be broadcasted across your social media platforms. The general rule of thumb is that two thirds of your content stays on your site and the rest of it goes out into the social media realm.
What you need to do is create a social media strategy and set definable goals that you can accomplish. The most important part of all of this is engaging with the community that you build. If you have 5 social media accounts but only have the time to engage with 2 of them, that’s totally fine. It is better to be fully committed to 2 platforms than to be stretched across 5 and you’ll see more followers that way.
Smart Responsive Design
This is no longer an option if you want to be seen on the web. People are taking their websites with them and if you want to make sure that your comic is seen, you need to make sure that it can be seen on mobile devices. The way that you accomplish that is by creating responsive websites. Responsive sites are also a huge ranking factor, so if your site is not responsive you’ll be penalized by Google!
Make sure that your comic is transportable. That’s more important that anything else. What does that mean for comic creators? Simple. You have to be smarter about how you incorporate your comicbook in your site. Long gone are the days where you can simply post a PDF and go on your merry way. You need to have one cohesive strategy that binds your comic to computers, tablets, and phones.
If you can’t do that with your comic, for whatever reason, then you need to create a way to have people come back to your beautiful site. The way you can do that is by having more content than just your comic. It is tempting to create a nice looking site and walk away, but you need to publish to your site at least 4 times a month. If your guest blogging, you should make sure that number is even higher. Give your readers something to latch on to!