Optimization for comic properties is challenging to do, especially if you’re new to the web. My strategy will have you gaining readers in months. Get optimized.
Many whom are new to websites are perplexed by the sheer amount of work that goes into getting their website indexed by search engines. All search engines have different criteria and which ones are worth your time? Google mostly, but there’s something to be said for Bing. Once you’ve been indexed by those search engines though, how do you ensure that your brand ranks properly? Let’s unpack that.
The big four of search engine optimization (SEO) are as followed:
- Keyword Planning
- Image Optimization
- Webmaster Consoles
- Link Building
It all started with an idea. You had an idea for a comic but you needed to go through the arduous process of getting it made. Don’t let yourself get tired out from maintaining your digital reputation. If you create a successful Keyword Strategy, the only thing you’ll ever have to worry about it creating your content. That’s easier said than done, isn’t it? There is a process for keyword planning and it starts before you write your first piece of content. Envision what is needed for your brand to succeed and create your content around that idea – just like creating a comic, keyword optimization requires the perfect balance of creative insight and time-consuming scripting.
Comic Construct sites are sent back to the creator with full on-page optimization. Now that’s something to unpack as well: the difference between on-page optimization and off-page optimization. Your strategy should employ primary keywords and secondary keywords which serve to help bolster your brand. Utilizing a keyword strategy not only makes your content read better but also helps readers find your comic. Once you’ve been delivered a strategy proposal, the only thing you’ll ever have to worry about is creating content that you care about. It will become second nature to you and you won’t even consider not using them. Can you spot the keywords in this article?
Comicbooks are the ultimate visual medium. It is baffling to consider how difficult they are to present in a digital medium. Most creators either post images of the comic all on one webpage, put the images on separate webpages, or make the comic available for download. If you were hoping to optimize your website, you may have to revisit how you present your comic.
Search engines digest contextual data on websites to help determine their meaning. If the content is useful, it will rank higher in their algorithms. Images are difficult to optimize because there is no contextual data (like words) for search engines to grab. Instead creators need to double up on their keyword strategy and create alt-text optimization avenues. Your webpage should be engineered around your comic, and the images that make up your comic should have alt-text that promote your brand.
Creating a PDF for your comic is a great way to get it out to the end user, but they offer absolutely nothing to your website in terms of optimization. Let me reiterate that: if you put only a PDF of your comic on your site, you’d better have a damn good social media network or else it will never been found through search engines. Comic Construct was created to help publishers craft sites that accentuate their brand. You need a website as good as your comic, plain and simple.
Webmaster tools are one of the most important parts of any optimization campaign because you are literally going to the search engine and saying “Look at me!”
For Google, not only do you need to link Analytics to your site, but you need to verify your site with their search console. These are the first things you need to do because those free tools provide you with meaning data to tweak your optimization vectors. Google and Bing have different requirements, but you must do both if you plan to submit your site for indexing from them.
That’s one of the coveted secrets of search engine optimization. You absolutely must submit your new site to be indexed by search engines or else your relying on chance. Spiders do crawl through your site without you knowing, so you want to make sure that the site is fully optimized to ensure your property will rank higher in searches.
Intelligent link building is the best way to win repeat viewers and optimize your site fully. You must ensure that all of your pages lead to other pages and that your bounce rate is low. The reason these things must be done is because your analytics are going to decide whether or not your site is important to search engines. After you have tackled the bear of internal link building, you need to consider what you can do to create juice passing backlinks.
Backlinks used to be more important than they are now, but they are still important to driving your brand. Backlinking is the act of getting a link to your site on another (relevant) site to point viewers to your online property. the easiest way to do that is in the best interest of everybody. Reach other to other creators and collaborate together. Not only will you make friends, but both of your sites will achieve more together. Write Guest Blog posts for other sites and have them write posts for yours. A wonderful back and forth develops and you’ll have created a network for easy backlinking.
Comic Construct is developing a robust network of comic creators and publishers which all need Guest Blog spots filled. Join the fold to find others to collaborate with.